Marketing Prompts

Prompts that help small businesses and marketers draft ad copy, email subject lines and a simple marketing plan.

Ready-made prompt templates

Instagram product post: Write a short, attention-grabbing Instagram post for the following product. Product: [product name]. Key feature: [feature].
Sample case: Product: cold brew coffee bottle. Key feature: brewed for 12 hours.
We waited 12 hours and it was worth the wait. ☕ Our cold brew is smooth, unsweetened and just right over a half glass of ice.

If you want something cooling today, this bottle is for you. 🧊
This sample output was produced with Claude; your result may differ.
Newsletter subject line: Write an attention-grabbing subject line for an email newsletter about [product/service], plus 3 alternatives.
Sample case: Product: yoga mat.
Subject: What do you look at first when choosing a yoga mat?
Alternatives:
1. A non-slip surface, a comfortable practice
2. Take a look at the new season mats
3. The mat that takes your practice up a level
4. Newsletter-only picks this week
This sample output was produced with Claude; your result may differ.
Ad copy for an audience: Write a social media ad copy targeting the following audience: [target audience]. Product: [product]. Tone: [friendly/professional].
Sample case: Audience: university students renting their first flat. Product: household item sharing app. Tone: friendly.
Your first flat, your first bill, your first “who is carrying this sofa?” question. 😅 Share common items with your flatmates and see who has what on one screen. Try it free and cut moving stress.
This sample output was produced with Claude; your result may differ.
5 calls to action: Generate 5 different call-to-action options for a campaign. Campaign topic: [topic].
Sample case: Campaign topic: autumn sale.
1. Do Not Miss the Sale
2. Add to Cart, Catch the Deal
3. Explore the Autumn Collection
4. Order Today, Delivered Tomorrow
5. Get Your Coupon Now
This sample output was produced with Claude; your result may differ.
Edit a customer review: Tighten and clarify the following customer review for use as a permitted, genuine testimonial, without changing its meaning: [review text]
Sample case: Review: “I bought the product and was very happy, shipping was a bit slow but the product is really nice, I recommend it.”
“The product is really nice and I was very happy. Shipping was a bit slow but I recommend it.”

Note: the meaning is unchanged, only shortened. You need the reviewer's permission before publishing; it is a good idea to show them.
This sample output was produced with Claude; your result may differ.
3 value propositions: Write 3 different value propositions for [product/service] aimed at [target audience]. Each should be one sentence and highlight a different benefit.
Sample case: Product: online language course. Audience: busy professionals.
1. Time: make progress in 15 minutes a day; it fits your schedule.
2. Flexibility: watch lessons whenever and wherever you like.
3. Your own pace: learn at your own speed without pressure.
This sample output was produced with Claude; your result may differ.
30-day marketing plan: As a small business with a budget of [budget], prepare a simple 30-day marketing plan for [goal]. List the weekly steps and 3 metrics I should track.
Sample case: Budget: 2,000. Goal: first 100 orders for a local pastry shop.
Week 1: Tidy the Instagram and Google business profiles; take clear photos of 5 products.
Week 2: Promote in neighbourhood groups; give a small gift with the first order.
Week 3: Share customer photos with permission; set aside a small ad budget (for example 800).
Week 4: Review results and shift budget to the channel that works.

3 metrics to track: number of orders, cost per new customer, repeat order rate.
This sample output was produced with Claude; your result may differ.

Marketing Prompts – how to use them

In marketing copy AI gives you options; your audience shows which one works. So ask for 3-5 alternatives instead of one text and try them with a small audience or an A/B test. Writing your product’s real features, price and target audience makes the output much more concrete.

Do not have the AI write a feature you do not have, a fake review or an exaggerated promise. That damages customer trust and breaks advertising rules. If you use a customer review, only edit one that is real and used with permission. Consumer and advertising law varies by country; if unsure, ask an expert.

State the audience, price and one main benefit.
Ask for 3-5 alternatives and test them.
Verify numerical claims yourself.
Use reviews only with permission and in their real form.

Example: a weak prompt and a strong prompt

Weak prompt

Write an ad.

Strong prompt

Write an attention-grabbing subject line for an email newsletter about handmade soy candles, plus 3 alternatives. Audience: women who love home decor. Tone: warm, understated.

Sample output generated with Claude

Main: A new scent for your evenings
Alternative 1: Change how your home smells this week
Alternative 2: Our 40-hour lavender candle is here
Alternative 3: Evenings that start with a small ritual

Note: run an A/B test on a small part of your list to see which opens best. The “40-hour” claim must be verified for your product.

This output is an example from running the strong prompt above with Claude. Results can differ in ChatGPT, other tools or at other times; check the output yourself before using it.

Frequently asked questions

Does AI improve ad performance?

It speeds up idea and variant generation. Performance depends on the right audience and testing; try output on a small group.

Is it safe to edit customer reviews?

Only edit real reviews you have permission to publish, to make them readable; do not change the meaning or invent reviews.

Can I have it copy competitors’ copy?

No. Copying someone’s text creates copyright and ethical problems. Ask the AI for original copy based on your own product’s features.

Other prompt categories

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