Image & Design Prompts

Ready-made prompts for writing clear visual briefs you can give to an AI image tool or a designer.

Ready-made prompt templates

• Detailed image prompt: Write a detailed prompt for an AI image tool. Subject: [subject]. Specify style, lighting, composition, color palette and camera angle separately.
  Sample case: Subject: a cat on a rainy street.
  A fluffy grey cat sitting in front of a lit shop window on a narrow cobbled street on a rainy evening.
  Style: cinematic photograph, light film grain.
  Light: warm yellow light from the window, reflections on the wet ground.
  Composition: the cat on the lower-third point, softly blurred background.
  Colour palette: deep blue and warm amber.
  Camera: eye-level, 50 mm lens, shallow depth of field.
  This sample output was produced with Claude; your result may differ.
• Product photo prompt: Write an image prompt for a product photo. Product: [product]. Background: [background]. Use a clean, e-commerce-ready style and do not add text or a logo.
  Sample case: Product: ceramic mug. Background: plain light grey.
  A white ceramic mug on a plain light grey backdrop, product photograph. Soft, directed studio light with a gentle natural shadow beneath the mug. The mug is centred, shown from slightly above at a 3/4 angle with the handle on the right. Sharp, high resolution, clean edges.
  
  Exclude: text, logo, stamp, extra objects, hands, steam.
  This sample output was produced with Claude; your result may differ.
• 5 logo directions: Suggest 5 logo directions for a brand. Brand: [brand]. Industry: [industry]. Personality: [personality]. For each direction describe the color, shape language and typeface.
  Sample case: Brand: a local coffee shop. Sector: café. Personality: friendly, warm.
  1. Cup icon: a simple cup silhouette; brown tones, rounded corners, handwritten-feeling lettering.
  2. Bean: a stylised coffee bean; dark green and cream, geometric shape, modern sans-serif.
  3. Steam: a line of steam rising from a cup; terracotta and beige, flowing lines, rounded serif.
  4. Neighbourhood sign: a circular badge; navy and yellow, vintage stamp feel, bold letters.
  5. Wordmark only: the brand name in one colour; warm red, custom script, minimal.
  This sample output was produced with Claude; your result may differ.
• 3 YouTube thumbnail ideas: Write 3 ideas for a YouTube thumbnail. Video topic: [topic]. For each idea state the main subject, the short overlay text and the color scheme.
  Sample case: Video topic: how to keep a household budget.
  1. A close-up of a notebook and calculator on a desk. Cover text: “BUDGET 101”. Colours: light yellow background, dark blue text.
  2. An empty piggy bank with a question mark above it. Cover text: “WHERE IS MY MONEY?”. Colours: orange background, white text.
  3. Before/after split: messy bills on the left, a tidy table on the right. Cover text: “ORDER IN 5 MINUTES”. Colours: green and white.
  
  Rule: text of at most 3-4 words, large enough to read on mobile.
  This sample output was produced with Claude; your result may differ.
• Social media visual layout: Write a layout plan for a social media visual. Platform: [platform]. Message: [message]. Explain where the headline, image area and caption should sit.
  Sample case: Platform: Instagram post (square). Message: weekend coffee discount.
  • Upper third: Headline “Weekend coffee time” — large, bold, centred.
  • Middle area: A cup photograph, the single focal point filling the square.
  • Lower third: Caption “Saturday-Sunday, discount on selected coffees” — small, readable, with margins.
  • Corner: A small logo.
  
  Tip: leave safe margins at the edges and bottom; do not place text on the busiest part of the photo. Write the discount terms according to your real campaign.
  This sample output was produced with Claude; your result may differ.
• Slide visual suggestion: Suggest a visual for a presentation slide. Slide topic: [topic]. The idea I want to get across: [idea]. Give two visual options and a shooting or drawing brief for each.
  Sample case: Slide: Customer satisfaction. Idea: satisfaction rises over time.
  Option 1: Photograph. A side view of people walking up steps that rise over time; plain background, blue tones. Wide framing with plenty of empty space.
  Option 2: Drawing. A simple single-colour line chart: a line rising from left to right with a smiley icon at its tip. White background, dark blue line, one orange dot for emphasis.
  This sample output was produced with Claude; your result may differ.
• Improve an image prompt: Improve this image prompt: [prompt]. Make vague words concrete, add the missing style and lighting details and write a “avoid these” line for unwanted elements.
  Sample case: Prompt: “a nice landscape, cool”
  Improved: A mountain valley covered in mist early in the morning, pine trees in the foreground, the sun emerging through clouds in the distance. Style: landscape photograph, high resolution. Light: soft golden-hour light. Composition: wide angle, horizon on the lower third. Colour: green, blue and warm orange.
  
  Exclude: people, text, watermarks, oversaturated colours, blurry edges.
  This sample output was produced with Claude; your result may differ.