E-Commerce Prompts
Ready-made prompts for product pages, customer messages and post-order emails.
Ready-made prompt templates
- SEO-friendly product description: Write a persuasive, SEO-friendly product description using these features. Product: [product name]. Features: [feature list].
Sample case: Product: ceramic mug. Features: 300 ml, dishwasher safe, handmade-look glaze.
A ceramic mug makes your daily coffee and tea feel more special. The 300 ml capacity suits a morning coffee and the handmade-look glaze adds warmth to your table. It is dishwasher safe, which makes daily use easy.
Features: 300 ml, ceramic, dishwasher safe.
Note: for microwave use, check the product label; only state features the manufacturer specifies.
This sample output was produced with Claude; your result may differ. - Reply to a return request: Write a polite, solution-focused reply to a customer's return request. Order number: [number]. Return reason: [reason].
Sample case: Order no: #12345. Return reason: the product was smaller than expected.
Hello,
We have received your return request for order #12345. We are sorry the product was not the size you expected.
To return it, simply send the item unused in its original packaging. You can get the return shipping code from the link attached. Once it reaches us we will refund the amount to your payment method.
If you prefer, we can also arrange an exchange for a different size. We are happy to help.
Kind regards
This sample output was produced with Claude; your result may differ. - 5 product titles: Generate 5 different title options, each from a different angle, for this product: [product name].
Sample case: Product: bamboo desk organiser.
1. Bamboo Desk Organiser | Keep Your Desk Tidy
2. Natural Bamboo Organiser: For Pens, Phone and Notebook
3. Desk Organiser for Your Workspace | Bamboo, Multi-Compartment
4. Bamboo Organiser for Small Desks
5. End the Clutter: Bamboo Desk Organiser
Note: use features such as multi-compartment only if the product really has them.
This sample output was produced with Claude; your result may differ. - Abandoned cart email: Write a short, friendly abandoned-cart reminder email to send to a customer. Product: [product name].
Sample case: Product: wireless headphones.
Subject: Your headphones are waiting in your cart 🎧
Hello,
We noticed the wireless headphones you added to your cart. If you have any questions before deciding, we are happy to help.
You can return to your cart to complete your order.
Happy shopping
This sample output was produced with Claude; your result may differ. - Product FAQ: Generate 5 frequently asked questions and short answers for this product: [product name and description].
Sample case: Product: electric kettle, 1.7 litre capacity, automatic shut-off.
Q: What is the kettle's capacity?
A: 1.7 litres.
Q: Does it switch off by itself when the water boils?
A: Yes, it has an automatic shut-off feature.
Q: Can anything other than water be put in it?
A: No, it is designed only to heat water.
Q: How do you clean it?
A: Unplug it, let it cool, then wipe the inside with a damp cloth; for limescale see the manual's recommendation.
Q: Can the lid be opened while it is running?
A: For safety, do not open the lid while it runs.
(Information other than capacity and auto shut-off is general usage advice; verify with the product manual.)
This sample output was produced with Claude; your result may differ. - Shipping and returns notice: Write a short, clear and reassuring text explaining shipping and returns for the following product. Shipping time: [time]. Return window: [time].
Sample case: Shipping time: 1-3 business days. Return period: 14 days.
Shipping: Your orders are handed to the carrier within 1-3 business days. A tracking number is sent by email.
Returns: You can return the product within 14 days of receiving it. The item must be unused and in its original packaging.
You can always write to us with questions.
Note: check your sales terms and current regulations for legal return rights and exceptions.
This sample output was produced with Claude; your result may differ. - Summarize product reviews: Review these product reviews and summarise the 3 things customers praise most and the 3 they complain about most:
[reviews]
Sample case: Reviews: “Very light, easy to carry.” “Battery lasts long.” “Sound quality is good.” “Charging cable is short.” “A part was missing from the box.” “The connection drops sometimes.”
Top 3 praised topics:
1. Light and easy to carry.
2. Long battery life.
3. Good sound quality.
Top 3 complained-about topics:
1. The charging cable is short.
2. A part missing from the box.
3. The connection drops now and then.
Note: each topic appears in only one review in this example, so the order does not show real frequency; with real reviews look at how often each repeats.
This sample output was produced with Claude; your result may differ.
E-Commerce Prompts – how to use them
E-commerce copy involves a lot of repetition: hundreds of products and the same kinds of customer messages. AI speeds that up, but you must supply each product’s real features. Put material, size and warranty directly in the prompt; do not let the tool guess.
Your legal obligations and company rules apply to returns, shipping and warranty; AI-written text can create a new commitment for you. Compare such text with your own policy before publishing. Instead of copying the same description to many product pages, add product-specific information to each.
- Put the product’s real features and sizes in the prompt.
- Compare return and shipping text with your own policy.
- Do not copy the same text across many products.
- When summarizing reviews, make sure the reviews are real.
Example: a weak prompt and a strong prompt
Weak prompt
Write a product description.
Strong prompt
Write a short, polite reminder email for an abandoned cart. Product: lavender soy candle, 40-hour burn time. Customer name: [name]. Do not pressure and do not promise a discount.
Sample output generated with Claude
Subject: You left something in your cart
Hi [name],
The lavender soy candle in your cart is waiting for you. A handmade candle that burns up to 40 hours.
If you want to finish your order, your cart is ready. If you have a question, just reply to this email.
Have a nice day,
[Brand name]
This output is an example from running the strong prompt above with Claude. Results can differ in ChatGPT, other tools or at other times; check the output yourself before using it.
Frequently asked questions
Does AI-written product copy hurt SEO?
No, but mass-producing hundreds of pages from one template does. Add real, product-specific details and check the text yourself.
Can I have AI write my returns policy?
As a draft, yes; but compare it with your actual policy and legal requirements before publishing.
Is it safe to summarize product reviews?
Summarizing real customer reviews is useful. Do not invent reviews, and make sure the reviews are real before publishing a summary.
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