Mailchimp vs Brevo

Mailchimp

Mailchimp is known for its large template library and its ready-made integrations with e-commerce platforms like Shopify and WooCommerce. The campaign builder is fairly intuitive, which makes it an easy starting point if you haven't done email marketing before.

Brevo

Brevo (formerly Sendinblue) prices its plans based on the number of emails sent rather than the size of your contact list — a meaningful difference if you have a large list but don't email it very often. Alongside email, it also offers SMS sending and a basic CRM.

Which one should you choose?

If you want to put together a professional-looking campaign quickly with ready-made templates and lean on e-commerce integrations, Mailchimp is the more established choice. If your list is large but you don't send often, or you want to manage SMS and basic CRM alongside email in one place, Brevo's pricing model and extra features can work out better.

What are Mailchimp and Brevo?

Mailchimp is the name most people think of first for email newsletters. Its drag-and-drop editor, ready-made templates, audience segments and e-commerce integrations let you send a first campaign quickly.

Brevo is the company formerly known as Sendinblue. Alongside marketing email, it bundles transactional email (order confirmations, password resets), SMS and a basic CRM in one account. So it handles both your newsletter and the emails your website sends automatically.

Key differences

How cost scales: on Mailchimp the bill grows mainly with the number of contacts on your list. On Brevo it depends more on how many emails you send. Check both pricing pages for current plan details.
Transactional email: Brevo treats it as part of the core product. With Mailchimp it is a separate add-on at extra cost.
Editor and templates: Mailchimp's design side is more polished and the template library is broader.
Channels: Brevo goes beyond email with SMS and messaging channels such as WhatsApp.

Who should pick which?

A nonprofit, a blog or a small shop with a large list that mails only a few times a month usually does better with Brevo's volume-based approach. A team whose web app sends signup and order emails also benefits from seeing those and the newsletter in one dashboard.

If you care most about good-looking newsletters, want plug-and-play integrations with stores like Shopify, and prefer an interface you never have to think about, Mailchimp is the easier start.

Before you switch

Export your list as CSV, and make sure consent records and unsubscribes come along. Emailing someone who opted out hurts trust and deliverability.
Verify your sending domain in the new tool and add SPF and DKIM records to your DNS, or your first campaigns may land in spam.
Automations such as welcome series or abandoned cart flows don't transfer. Plan to rebuild them.
Check the consent rules for commercial email in the countries you send to. If you mail recipients in Turkey, the national IYS registry applies, so ask a legal advisor.

Bottom line

Choose Brevo if your list is large but you send infrequently, or if you want newsletters and site emails in one place. Choose Mailchimp if polished design, wide integrations and the easiest interface matter most, and your budget can handle costs that rise as your list grows.