Meta AI
Meta AI is Meta's assistant, built into apps like WhatsApp, Instagram, and Facebook Messenger. It's powered by Meta's own Llama family of models.
Use cases
It's for getting quick help right inside apps you're already using: asking a question in a WhatsApp chat, generating an image idea on Instagram, or getting an answer through Messenger.
Good to know
It's a convenient add-on if you already live in those apps day to day, since there's no separate app to install.
Key features
Meta AI can be called inside WhatsApp, Instagram, Facebook and Messenger, from the search bar or by mentioning it in a chat, and there is also a separate app and website. You can ask for a venue idea in a group chat, have a text rewritten or generate an image without leaving the app. Meta says the assistant runs on its own Llama model family. Some features open at different times by country and language, so what is available in a given region can change.
Getting better results
Short, concrete requests work best, for example "suggest a budget-friendly dinner plan for four on Saturday". When generating images, describe the subject, setting and style separately. Verify important details such as an address, time or figure before passing them on to friends, since moving fast in a chat makes mistakes easy to miss.
Privacy and alternatives
How what you type to Meta AI is handled depends on Meta's privacy policy and the app settings. Review what you are sharing before moving private conversations into an AI, and do not write sensitive details. If you want an assistant independent of these apps, consider ChatGPT, Claude or Gemini.
Who is it for?
Meta AI is handy for people who are always in WhatsApp and Instagram and do not want to open a separate app for small daily questions. For heavy document analysis or a long project, there are stronger tools.
Plans and access (checked October 2026)
- Developer: Meta. Meta AI is built into WhatsApp, Instagram, Messenger and Facebook, and also has a standalone app and website.
- Meta AI is free to use.
- In September 2026 Meta announced Muse, a separate personal AI agent that can carry out tasks such as sending emails or booking travel. It is rolling out in the US on iOS, Android and muse.ai and can be used in WhatsApp.
- Meta says Muse users can opt out of having their interactions used to train Meta's AI models.
- Feature availability differs by country and language.
These details were checked against the sources below on 17 October 2026. Plans and features change often, so confirm them on the official page before you decide.
Sources
Keep exploring
Comparisons and more: All AI tools ยท Ready-made prompts. The information on this page is general; features, plans and prices change often, so check the current details on the official Meta AI page.